The Koffi project involved crafting a minimalist visual identity for a fictive coffee webshop. The design emphasizes simplicity and elegance, using earthy and bold tones and clean typography to reflect the natural and premium qualities of the brand. The logo features a modern, streamlined aesthetic to create a memorable and professional look.

In addition to the logo, the identity includes a cohesive color palette, custom icons, and branded mockups for packaging and merchandise, ensuring consistency across touchpoints. These elements come together to establish a strong and trustworthy brand presence, appealing to coffee enthusiasts and creating a seamless and engaging user experience.