As a designer for DFDS, I had the opportunity to contribute to the creative direction and project management of the OFC route campaign, working in collaboration with the esteemed agency &Co.. The project brief challenged us to breathe new life into existing materials and target a specific audience: elderly couples.

Together with &Co. and my colleague Cecilie Stemann Rasmussen, we developed the campaign concept "Messages from the Sea." This campaign revolved around three types of messages—voice messages, text messages, and auto-replies—all emphasizing the value of disconnecting from everyday life and immersing oneself in the relaxing experience of a DFDS cruise.

The campaign was launched across both the Danish and Norwegian markets, delivering a cohesive and engaging tactical approach that seamlessly blended storytelling with the brand’s promise of rejuvenation at sea.