During our 4th semester exam, we were supposed to create an Easter greeting for a company of our choice. I chose Tulip I see them as an essential brand that provides products for Danish Easter meal. My greeting is a play of words “God på(læg)ske!” since “pålæg” means toppings and “påske” means Easter. I chose to create both a static campaign for physical marketing and dynamic campaign for social media stories to reach larger target group. The color palette I used was meant to highlight the products and create a cozy, Easter-ish atmosphere around the campaign as well as fit the brand’s identity.