The challenge
Fanta launched new Halloween flavours and wanted to own the season in one of Copenhagen's busiest stations. The takeover had to make thousands of commuters notice the new tastes, and give them a reason to stop instead of just walking past.
The idea
Turn the whole passage into a haunted Fanta wall. Between the bottles, spiders and bats sits a human silhouette surrounded by ghosts: a selfie spot where people can step into the design and become part of the campaign, and share it on their own feeds.
What I did
During my internship at Wavemaker I got the chance to be part of the production of the graphics for the whole takeover: the large-format wallpaper with the new flavours, the Halloween elements and the selfie spot, prepared to run along the station walls next to the digital screens.
