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BrandPackaging

Baer & Barraza

A crowned monogram and luxury identity for a skincare brand, carried from serum packaging to the webshop.

Client
Baer & Barraza
Year
2022
My role
Visual identity & packaging design
Deliverables
Logo and monogram, serum packaging, stationery, shopping bag, social, mobile web
Tools
Illustrator, Photoshop, XD
Baer & Barraza crowned BB monogram and wordmark on a warm grainy gradient

The challenge

Baer & Barraza sells face serums and skincare products. They wanted a logo that represents high quality and gives off a feeling of luxury, uniqueness and desire.

The idea

A crowned monogram: two mirrored B’s, finished with a small crown. The owner wanted the mark to hold a subtle silhouette of a bee, a nod to the natural side of the brand and its golden serum. The lettering balances the youthfulness and elegance of the brand while still feeling decorative, so it works both as a gold-foil seal and as a small mark on a 30 ml bottle.

What I did

Designed the monogram and wordmark, then built the identity around them: a soft blush, gold and ivory palette, packaging for the Trés Jolie luxury beauty serum, business cards, a shopping bag, social posts and stories, a mobile web design and short animated packaging loops.

Business card with the monogram and wordmark in gold on a textured gold wall
Crowned BB monogram on a blush construction grid showing clear spaceSocial post: Elevate your glow, over a close-up of glowing skin
Trés Jolie serum box and bottle artwork on a blush grid Blush shopping bag with the monogram in a circle seal
Animated loop: the serum bottle sprays, Few drops of pure goldAnimated loop: the Trés Jolie box opens to reveal the bottle, Unbox your journey
Animated packaging loops for social: Few drops of pure gold and Unbox your journey.
Mobile webshop design, Power of CBD, on a gold phone resting on a stone Three Instagram stories: Glow begins with care, Hydration meets harmony and a serum close-up

The result

A brand that feels premium at every size: foil gold on a business card, a soft seal on a shopping bag and a crisp mark on a small serum bottle. The crowned monogram gives Baer & Barraza a signature that customers can recognise without reading a word.

Need something like this?

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