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BrandPrint

Madera

A barrel-aged Manhattan dressed for the top shelf: a logo, seal and visual identity built on elegance, strength and metallic finishes.

Client
Madera
Year
2023
My role
Lead designer, logo and visual identity
Deliverables
Logo and wordmark, brand seal, colour palette, bottle label, stationery, social and web touchpoints, campaign imagery
Tools
Illustrator, Photoshop
A woman in a camel blazer on a marina balcony next to a bottle of Madera Manhattan and a glass on ice

The challenge

Madera is a premium, ready-to-drink Manhattan cocktail aged in barrels. It needed an identity that could stand next to established spirits brands: exclusive and sophisticated, with a clear sense of elegance and strength.

The idea

Let the barrel set the tone. Sharp, high-contrast letterforms carry the wordmark, and a monogram M with a single drop at its centre sits inside a faceted seal that reads like an embossed stamp. Metallic textures, deep browns and a warm copper accent bring in the feeling of wood, spirit and time.

What I did

Led the project and designed the logo, wordmark and seal, then built the visual elements around them: the colour palette, the bottle label, stationery and branded textiles, social and web touchpoints, and a series of campaign images that place the bottle in the evenings it is made for.

Madera card in copper lettering, Ready to drink Manhattan, resting on brown silk
Madera wordmark on a construction grid showing clear space based on the MFolded ivory napkin with the Madera seal on a dark wooden table
Colour palette: graphite, charcoal, black, deep brown and copper
A palette of metallic greys, black, deep barrel brown and a copper accent.
Madera Manhattan bottle on a wooden shelf by candlelight, next to a marble bust and two glasses
Oak barrels with the Madera monogram burned into the barrel headsSocial profile close-up with the copper seal on a deep brown profile picture
Madera seal and wordmark embossed on a brushed metal label Madera website on a laptop resting on a wooden chair in warm light
A couple laughing in a dark lounge with a bottle of Madera on a marble table
Campaign imagery: the bottle placed in the slow, late evenings the brand is made for.

The result

A brand that looks at home on a bar shelf, a barrel head or a phone screen. The seal works as a quiet stamp on its own, the wordmark carries the bottle and the campaign, and together they position Madera as a distinguished premium spirit.

Need something like this?

Tell me what you're working on and I'll come back with how I'd approach it.

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