The challenge
L'Oréal's Christmas campaign, Unwrap the Beauty gift, covered advent calendars, gift sets and hero products across five brands, run as a cross-campaign with PriceRunner. The client had one static key visual and needed it to work as motion across every social and display placement.
The idea
Keep the key visual as the anchor and bring it to life. Sparkle, light and the gold frame set the scene, and each brand's calendar or gift set gets its own short reveal, like opening a present.
What I did
As design lead during my internship at Wavemaker, I translated the static key visual into a full set of motion assets: advent calendars, gift sets and hero products in 9:16 and 1:1, plus a 15 second film with sound for PriceRunner. I delivered more than 30 assets and kept the quality consistent across every brand and format.
